{"id":4917,"date":"2019-12-09T21:50:59","date_gmt":"2019-12-09T21:50:59","guid":{"rendered":"https:\/\/heliview.com\/-belgium-summit\/?page_id=4917"},"modified":"2025-11-20T16:51:50","modified_gmt":"2025-11-20T16:51:50","slug":"programme-2025","status":"publish","type":"page","link":"https:\/\/heliview.com\/it-software-asset-management-sweden\/programme-2025\/","title":{"rendered":"Programme 2025"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content&#8221; enable_full_screen=&#8221;yes&#8221; css=&#8221;.vc_custom_1709282892632{padding-top: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\"><\/h2>\r\n                    <h3 class=\"subheading\">The programme of the previous edition<\/h3>              \r\n              <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;custom-programma&#8221;][vc_column][vc_empty_space][vc_tta_tabs style=&#8221;outline&#8221; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Programme&#8221; tab_id=&#8221;1632146051446-4224d3c1-3d57&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6807&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Welcome and registration at 7A Odenplan<\/h2>\r\n                    <h3 class=\"subheading\"><\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Upon arrival, you will be warmly welcomed with coffee and tea, setting the tone for a comfortable and enjoyable conference experience.<\/p>\n<p>7A Odenplan is located in the heart of Stockholm&#8217;s new hub, in the best location in Vasastan. It&#8217;s easily accessible by city bus, the Green Line metro, or the commuter train, which stops at Odenplan station. Visitor parking is available in the same building. You can reach 7A Odenplan via Norrtullsgatan 6.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_btn title=&#8221;09:00 &#8211; 09:30&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/anna-jois\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/09\/Sprekers-logo-website.png\" alt=\"Anna Jois\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/anna-jois\/\">Anna Jois<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Chairwomen of the Conference<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Opening by Chair &amp; Link Up: The Connection Kickoff<\/h2>\r\n                    <h3 class=\"subheading\"><\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]The chair opens the conference with \u201cThe Connection Kickoff\u201d. This interactive networking session will break the ice and is the starting point of meaningful connection.<\/p>\n<p>The Connection Kickoff is the perfect opportunity to meet fellow leaders, share your interests, and start expanding your network of peers who can inspire and support you during and beyond the conference. Let\u2019s make the first connection count![\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_btn title=&#8221;09:30 &#8211; 09:45&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/walter-mauricci\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/09\/Sprekers-logo-website-1.png\" alt=\"Walter Mauricci\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/se.linkedin.com\/in\/walter-mauricci-93029617\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/walter-mauricci\/\">Walter Mauricci<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">License Manager of Folksam<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">How to achieve a successful SAM Programme and Framework<\/h2>\r\n                    <h3 class=\"subheading\">Walter Mauricci, License Manager of Folksam<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]The ambition of most companies is to have an effective SAM function operating on all levels, strategic \u2013 tactical \u2013 operational. The challenge is that the SAM function often tends to be stuck on an operational level.<\/p>\n<p>In this session Folksam will present how the SAM function has managed establish a clear governance, operational work process and interaction within the company.<\/p>\n<p>This gives the SAM Function both the acknowledgment and leverage to participate and contribute to decisions within the company.<\/p>\n<p>Join Folksam in this session to learn about the Folksam SAM Programme and SAM Framework:<\/p>\n<ul class=\"checklist\">\n<li>SAM Governance and processes<\/li>\n<li>Tools and Data<\/li>\n<li>SAM operational process<\/li>\n<li>People and dependencies<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6802&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;09:45 &#8211; 10:10&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/andree-lundberg\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/09\/Sprekers-logo-website-1-1.png\" alt=\"Andr\u00e9e Lundberg\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/andreelundberg\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/andree-lundberg\/\">Andr\u00e9e Lundberg<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">FinOps Lead of H&M Group<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Expand your SAM practice to include FinOps<\/h2>\r\n                    <h3 class=\"subheading\">Andr\u00e9e Lundberg, FinOps Lead of H&amp;M Group<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Expand your SAM practice to include FinOps. In this session you\u2019ll learn what changes between SAM and FinOps (goals, how often you act, the data you use), the tools to start with, and how SAM roles map to FinOps. We\u2019ll share a simple crawl-walk-run plan, a lightweight organisation setup (small core team plus champions), must-have dashboards and reviews, the key metrics to track (like cost per transaction), and common pitfalls to avoid.<\/p>\n<p>Topics covered in this session:<\/p>\n<ul class=\"checklist\">\n<li>FinOps vs. SAM \u2013 Strategic Framing<\/li>\n<li>Cadence and Data \u2013 Cloud FinOps vs. Traditional SAM<\/li>\n<li>Tooling Evolution \u2013 FinOps vs. SAM Approaches<\/li>\n<li>Culture Shift \u2013 From Compliance to Cloud Value<\/li>\n<li>FinOps Maturity \u2013 Crawl, Walk, Run<\/li>\n<li>Transitioning from SAM to FinOps \u2013 Roles and Skills<\/li>\n<li>Key Enablers \u2013 People, Process, Technology<\/li>\n<li>Common Pitfalls and How to Avoid Them<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6827&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;10:20 &#8211; 10:50&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6808&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Morning Break at The Network Square With 1-To-1 Meetings<\/h2>\r\n                    <h3 class=\"subheading\"><\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Enjoy fresh coffee, tea and snacks on the network square. And the first 1-to-1 meetings take place. Check your EventManager for your personal programme.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_btn title=&#8221;11:00 &#8211; 11:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/annette-kristensen\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/08\/Annette-Kristensen.png\" alt=\"Annette Kristensen\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/linkedin.com\/in\/annettekristensen\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/annette-kristensen\/\">Annette Kristensen<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Director Nordics of Azul Systems<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">ITAM, AI and the Future of Java Licensing<\/h2>\r\n                    <h3 class=\"subheading\">Annette Kristensen, Director Nordics of Azul Systems<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]\n<p>Java licensing remains one of the toughest challenges for IT Asset and Software Asset Management teams. Evolving terms, complex licensing models, and sprawling hybrid estates make compliance a moving target. Yet the biggest blind spot isn\u2019t discovery, it\u2019s knowing what\u2019s actually in use. Without accurate runtime visibility, ITAM teams risk over-licensing idle systems or missing active, unlicensed deployments that drive audit and security exposure.<\/p>\n<p>Modern ITAM demands expansive, precise \u201cin-use\u201d data to turn static inventory into actionable insight linking consumption to business value, security, and cost.<\/p>\n<p>Artificial Intelligence (AI) is now the catalyst for this shift. By applying machine learning to real-time runtime and usage telemetry, AI correlates deployment data with true utilization, detects anomalies, and predicts future demand. Supervised models forecast licensing trends, unsupervised models uncover shadow IT, and generative systems surface optimization and remediation insights in context.<\/p>\n<p>In this session, you will learn:<\/p>\n<ul class=\"checklist\">\n<li>How to overcome Java licensing challenges when traditional discovery tools fall short.<\/li>\n<li>How to collect and apply accurate \u201cin-use\u201d runtime data for compliance, security, and optimization.<\/li>\n<li>How AI-powered ITAM transforms visibility into predictive, intelligence-driven governance and business value.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6717&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;11:40 &#8211; 12:05&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/rick-van-haaren\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/09\/Rick-van-Haareb.png\" alt=\"Rick van Haaren\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rvanhaaren\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/rick-van-haaren\/\">Rick van Haaren<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Product Owner Vendor Management Digitisation of Alliander N.V.<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">The Power of SAM: Lessons from Alliander, a Leading Dutch Energy Network Operator<\/h2>\r\n                    <h3 class=\"subheading\">Rick van Haaren, Product Owner Vendor Management Digitisation of Alliander N.V.<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]In this workshop, Rick van Haaren, Product Owner Vendor Management at Alliander in The Netherlands, shares his insights and experiences built over more than 20 years. Alliander is one of the largest energy network operators in the Netherlands, giving you the opportunity to see how a large organization in another country approaches these challenges.<\/p>\n<p>Discover how different organizations implement Software Asset Management (SAM) and which collaboration models prove to be the most effective. From decentralized to centralized structures and back again, similar to the evolution from mainframe terminals to cloud computing, and everything in between.<\/p>\n<p>This session not only provides valuable insights and fresh ideas, but also gives you the opportunity to reflect on your own organization. Why does something work in one context but not in another? Together with peers, you will exchange experiences and collect practical ideas that can be applied immediately. Bring your own stories to the table by sharing them, you\u2019ll help others as well as yourself.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6845&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;11:40 &#8211; 12:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/lennart-martens\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/08\/Lennart-Martens.png\" alt=\"Lennart Martens\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lennart-martens-169336105\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/lennart-martens\/\">Lennart Martens<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Head of Sales Europe of PREO Software AG<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">From Budget Pressure to Smart Licensing: PREO Software AG Supports a Swedish Healthcare Institution<\/h2>\r\n                    <h3 class=\"subheading\">Lennart Martens, Head of Sales Europe of PREO Software AG<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]\n<p>Facing rising costs and increasing complexity, a leading Swedish healthcare institution partnered with PREO Software AG to optimize its software licensing and prepare for the cloud. In this session, discover how strategic license management unlocked significant legal savings while ensuring compliance and cloud readiness. Learn firsthand how smart approaches to IT and software asset management can relieve budget pressures, reduce risk, and enable innovation. Gain practical insights and real-world takeaways from this success story to apply within your own organization.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6721&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;12:10 &#8211; 12:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6809&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Lunch Break at the Network Square with 1-to-1 Meetings<\/h2>\r\n                    <h3 class=\"subheading\">Brought to you by SoftwareOne.<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Enjoy various richly filled sandwiches. During lunch there is enough time for 1-on-1 meetings and networking with colleagues, solution providers, peers and speakers. The lunch is brought to you by SoftwareOne.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6810&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;12:35 &#8211; 13:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/robert-whyte\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/09\/Robert-Whyte.png\" alt=\"Robert Whyte\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robert-whyte-a401b959\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/robert-whyte\/\">Robert Whyte<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">ITAM Technical & Managed Service Team Lead at SoftwareONE<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Where Are You on Your ITAM Journey?<\/h2>\r\n                    <h3 class=\"subheading\">Robert Whyte, ITAM Technical &amp; Managed Service Team Lead a SoftwareONE<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Understanding your current IT Asset Management (ITAM) maturity is the first step toward building a more effective, efficient, and aligned program. In this session, you&#8217;ll explore a practical framework for diagnosing where you stand today, uncovering gaps in tools and processes, and aligning your ITAM strategy with real business outcomes.<\/p>\n<p>We&#8217;ll guide you through SoftwareOne\u2019s ITAM Diagnostics approach, assess leading tools like ServiceNow, Snow, Flexera, and Xensam, and explore real-world practices for governance, sustainability, and vendor management. Whether you&#8217;re just getting started or scaling globally, this session will help you benchmark your progress and plan your next steps.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6810&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;13:40 &#8211; 14:05&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/robbert-pyfferoen\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/10\/Robbert-Pyfferoen.png\" alt=\"Robbert Pyfferoen\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/robbert-pyfferoen-90601b8a\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/robbert-pyfferoen\/\">Robbert Pyfferoen<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Manager - IT Asset Management of Deloitte<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">The Deloitte ITAM Framework: Your launchpad to success<\/h2>\r\n                    <h3 class=\"subheading\">Robbert Pyfferoen, Manager - IT Asset Management of Deloitte<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]\n<p>In this workshop, we will explore Deloitte\u2019s IT Asset Management (ITAM) Framework as a powerful tool to assess and enhance your ITAM team\u2019s capabilities. Learn how to identify strengths and gaps, align team processes with best practices, and implement targeted improvements that drive efficiency and value. Whether you\u2019re starting your ITAM journey or looking to optimize an existing team, this session provides practical insights and actionable steps to elevate your ITAM function and support your organization\u2019s broader IT strategy.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6718&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;13:40 &#8211; 14:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/mathias-kos\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/10\/Mathias-Kos.png\" alt=\"Mathias Kos\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mathias-kos-2193444\/\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/mathias-kos\/\">Mathias Kos<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Senior SAM Consultant at Notrex AB<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Why the Software Asset Manager should be leading the FinOps practice<\/h2>\r\n                    <h3 class=\"subheading\">Mathias Kos, Senior SAM consultant, Notrex<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]In this session, we will explore why the Software Asset Managers programmatic approach, lifecycle perspective, and licensing expertise make them the natural leaders of the FinOps practice.<\/p>\n<p>SAM professionals are uniquely positioned to lead FinOps and cloud cost optimization, because licensing is a big driver of cloud spend. They already manage financial governance through budgeting and chargeback, and their close relationships with procurement, finance, vendors and compliance, give capabilities to manage and control contractual and financial risk. With experience across hybrid environments, they bring the broad perspective needed in today\u2019s IT landscape. This session will show you why a SAM-led FinOps practice can deliver both risk control and cloud value.<\/p>\n<p>Topics covered in this session<\/p>\n<ul class=\"checklist\">\n<li>Compliance, lifecycle, and governance; the missing pieces in FinOps<\/li>\n<li>Program ownership \u2013 Why FinOps needs One central owner, not just distributed personas<\/li>\n<li>Intersecting responsibilities \u2013 How ITAM\/SAM complements FinOps core personas<\/li>\n<li>How SAM\u2019s Policy Framework Strengthens FinOps Culture<\/li>\n<li>Key leadership role \u2013 The Software Asset Manager as FinOps practice Lead<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6820&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;14:10 &#8211; 14:35&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6809&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">FIKA at the network square with 1-to-1 meetings<\/h2>\r\n                    <h3 class=\"subheading\"><\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]Enjoy the afternoon break at the network square with 1-to-1 meetings, meet colleagues, solution providers, peers and speakers and share your gained knowledge.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_btn title=&#8221;14:40 &#8211; 15:15&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;]\r\n\r\n    <div class=\"lgx-single-speaker lgx-single-speaker-five \">\r\n        <figure>\r\n            <a class=\"profile-img\" href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/arnaud-wiehe\/\">\r\n                <img decoding=\"async\" src=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/wp-content\/uploads\/sites\/54\/2025\/07\/Arnaud-Wiehe.png\" alt=\"Arnaud Wiehe\"\/>\r\n            <\/a>\r\n\r\n            <figcaption>\r\n                <div class=\"social-group\">\r\n                                                                                <a class=\"sp-in\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/arnaudwiehe\"><i class=\"fa fa-linkedin\"><\/i><\/a>                                                                            <\/div>\r\n                <div class=\"speaker-info\">\r\n                    <h3 class=\"title\"><a href=\"https:\/\/heliview.com\/it-software-asset-management-sweden\/speaker\/arnaud-wiehe\/\">Arnaud Wiehe<\/a><\/h3>\r\n                    <h4 class=\"subtitle\">Author and Managing Director IT \u2013 AI, Cloud and Data Governance of FedEx<\/h4>                <\/div>\r\n            <\/figcaption>\r\n        <\/figure>\r\n    <\/div>\r\n\r\n\r\n\r\n    [\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Cloud Computing and Emerging Technology<\/h2>\r\n                    <h3 class=\"subheading\">Arnaud Wiehe, Author and Managing Director IT \u2013 AI, Cloud and Data Governance of FedEx<\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]\n<p>Emerging technologies are reshaping our environments and lives. In this keynote, we\u2019ll explore the rapid pace of technological advancement and its implications for the future. We\u2019ll delve into the convergence of emerging technologies like AI, blockchain, and IoT and the dependency on cloud ecosystems, highlighting their transformative potential. We\u2019ll reflect on the critical role of innovation in driving progress and the importance of staying educated and adaptable in an ever-evolving technological environment.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;6760&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][vc_btn title=&#8221;15:20 &#8211; 15:55&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6811&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Network drinks &amp; appetizers<\/h2>\r\n                    <h3 class=\"subheading\"><\/h3>              \r\n              <\/div>[vc_column_text css=&#8221;&#8221;]While enjoying a drink and snack, we close the day in an appropriate way. Discuss what you have learned with colleagues, peers and speakers.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_btn title=&#8221;16:00 &#8211; 16:30&#8243; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; enable_full_screen=&#8221;yes&#8221; css=&#8221;.vc_custom_1709282757095{padding-bottom: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"lgx-heading  \" >\r\n                    <h2 class=\"heading\">Who will be speaking<\/h2>\r\n                    <h3 class=\"subheading\">VIEW OUR CONFIRMED experts<\/h3>              \r\n              <\/div>[vc_column_text]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Curious as to who will speak and what experience they bring? Quickly view our complete experts overview!<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text]<div class=\"lgx-brand-btn-area text-left\">\r\n                    <a class=\"lgx-btn btn-df  lgx-btn-brand\" href=\"\/it-software-asset-management-sweden\/experts\" target=\"_self\"><span>View all speakers<\/span><\/a>\r\n                    \r\n               \r\n                <\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; enable_full_screen=&#8221;yes&#8221; css=&#8221;.vc_custom_1709282892632{padding-top: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;custom-programma&#8221;][vc_column][vc_empty_space][vc_tta_tabs style=&#8221;outline&#8221; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;Programme&#8221; tab_id=&#8221;1632146051446-4224d3c1-3d57&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_col-xs-2\/5&#8243;][vc_single_image image=&#8221;6807&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Upon arrival, you will be warmly welcomed with coffee and tea, setting the tone for a comfortable and enjoyable conference experience. 7A Odenplan is located in the heart of Stockholm&#8217;s new hub, in the best location [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>View the programme | IT &amp; Software Asset Management Sweden<\/title>\r\n<meta name=\"description\" content=\"A Deep Dive Into: Licensing, Cost management, Vendor Management &amp; 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