Programma

Expand your SAM practice to include FinOps. In this session you’ll learn what changes between SAM and FinOps (goals, how often you act, the data you use), the tools to start with, and how SAM roles map to FinOps. We’ll share a simple crawl-walk-run plan, a lightweight organisation setup (small core team plus champions), must-have dashboards and reviews, the key metrics to track (like cost per transaction), and common pitfalls to avoid.

Topics covered in this session:

• FinOps vs. SAM – Strategic Framing
• Cadence and Data – Cloud FinOps vs. Traditional SAM
• Tooling Evolution – FinOps vs. SAM Approaches
• Culture Shift – From Compliance to Cloud Value
• FinOps Maturity – Crawl, Walk, Run
• Transitioning from SAM to FinOps – Roles and Skills
• Key Enablers – People, Process, Technology
• Common Pitfalls and How to Avoid Them

As organizations mature in their cloud journey, the focus shifts from pure cost management to building a scalable, well-governed cloud operating model that enables efficiency, resilience, and informed decision-making. In this session, Sonal Gupta, Senior Manager of FinOps & Hosting Service Delivery for Western Europe at Carlsberg, shares how the company strengthened its cloud foundation by evolving governance, embedding cost-aware architectures, and introducing early capabilities for predictive compliance.

Rather than positioning FinOps as the centerpiece, this session explores how financial accountability integrates naturally into a broader cloud governance framework, spanning policy design, operational guardrails, and automation. Sonal will highlight practical examples of how Carlsberg improved cost optimization, increased transparency, and prepared for emerging regulatory expectations by proactively aligning cloud, security, and financial controls.

During this deep dive session we will discuss the people side to create cloud value. The cultural shift, skill evolution, and new behaviours required to thrive in a cloud-driven world. While tools and processes matter, success ultimately hinges on how teams collaborate, make decisions, and embrace a more agile, data-driven mindset. Together, we’ll explore how SAM professionals can grow into FinOps contributors and stronger leaders: what skills carry over, what new competencies are needed, and how roles evolve when moving from compliance-focused work to continuous cloud value management.

Join this interactive session and share your experiences with your peers.