2nd Edition

IT & Software Asset Management

AI-driven Cloud & Software Asset Management

Thursday, 22 October 2026

9:30 – 16:30

7a Odenplan, Stockholm

Claim your ticket

Digital Sovereignty & Vendor Management AI-driven Software Asset Management Value creation and cost optimisation in IT investments Licence management & procurement governance Third-party support & cost escape strategies Predictive compliance & audit readiness

Join the annual IT & Software Asset Management Conference

IT & Software Asset Management is evolving rapidly, shifting from reactive control to a more predictive, AI-driven approach. Organisations are using AI to improve visibility, optimise software and cloud spend, and strengthen compliance.

At the same time, vendor audits, complex licensing models, vendor lock-in and digital sovereignty are creating new challenges around cost control and risk management.

Are you active in IT or Software Asset Management and looking to connect with peers and industry experts on 22 October? Join the conference free of charge and gain valuable insights, networking opportunities, lunch and drinks.

Register today, as complimentary tickets are limited.

IT & Software Asset Management is made possible by

All partners

First speakers announced

Brandon Smeets

Chair & Magic Entertainer

Brandon Smeets Magic Entertainment

Wojciech Jackowski

Director ITAM

DSV

Mathias Kos

Senior SAM Consultant

Notrex AB

Joanna Foum

Global Software Asset Manager

AFRY Sweden AB

Programme Register

What participants have to say:

Electrolux Group

Attending the in-person conference was a highly valuable experience. I gained insightful knowledge on emerging trends and best practices in IT and Software Asset Management, which I can immediately apply in my work. The expert-led sessions provided practical strategies for optimizing software investments and improving compliance.

Ericsson AB

Insights from other participants and vendors

H&M Group

Overall, I think it was a very good conference. It was great to network with both suppliers and other companies to exchange experiences.

Linköpings Universitet

I have further broadened my knowledge in the field of software asset management. I have gained new pieces of the puzzle to build a greater understanding to be able to contribute to the future development of my company.

Lund University

Thank you so much for a very valuable opportunity to attend those sessions and the opportunity for a face-to-face meeting with another people with about the same experience.

NCC Sverige AB

It met my expectiations to a high degree. Topics were aligened with my area of interest: SAM and Finops and relation between these two areas. Very apreciaed that it was organised and held in Sweden.

Orange Business

Networking was the most valuable part for me

Sandvik AB

I attended the Software Asset Management conference yesterday, and it was a great experience overall. The sessions were insightful, and I learned a lot from the speakers and discussions. The event was well-organized, with smooth logistics and plenty of opportunities to connect and network with industry professionals. Thank you for putting together such a valuable […]