2nd Edition

IT & Software Asset Management

AI-driven Cloud & Software Asset Management

Thursday, 22 October 2026
9:30 – 16:30
7a Odenplan, Stockholm

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Join the annual IT & Software Asset Management Conference

IT & Software Asset Management is rapidly evolving from reactive control to a predictive, AI driven approach. Organisations are using AI and machine learning to improve visibility, automate license and contract management, optimise software and cloud spend, and strengthen compliance.

At the same time, increasing vendor audits, complex licensing models and growing concerns around vendor lock in and digital sovereignty are putting pressure on organisations to gain more control over costs, risks and software investments.

This requires stronger collaboration between IT, procurement and finance, with a clear focus on data quality, tooling and actionable insights.

Are you active in IT or Software Asset Management and open to connecting with peers and solution providers on 22 October? Join the conference free of charge. The day is fully catered, including lunch, drinks and networking opportunities.

Register today, as free tickets are limited.

IT & Software Asset Management is made possible by
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What participants have to say:

Electrolux Group

Attending the in-person conference was a highly valuable experience. I gained insightful knowledge on emerging trends and best practices in IT and Software Asset Management, which I can immediately apply in my work. The expert-led sessions provided practical strategies for optimizing software investments and improving compliance.

Ericsson AB

Insights from other participants and vendors

H&M Group

Overall, I think it was a very good conference. It was great to network with both suppliers and other companies to exchange experiences.

Linköpings Universitet

I have further broadened my knowledge in the field of software asset management. I have gained new pieces of the puzzle to build a greater understanding to be able to contribute to the future development of my company.

Lund University

Thank you so much for a very valuable opportunity to attend those sessions and the opportunity for a face-to-face meeting with another people with about the same experience.

NCC Sverige AB

It met my expectiations to a high degree. Topics were aligened with my area of interest: SAM and Finops and relation between these two areas. Very apreciaed that it was organised and held in Sweden.

Orange Business

Networking was the most valuable part for me

Sandvik AB

I attended the Software Asset Management conference yesterday, and it was a great experience overall. The sessions were insightful, and I learned a lot from the speakers and discussions. The event was well-organized, with smooth logistics and plenty of opportunities to connect and network with industry professionals. Thank you for putting together such a valuable […]

Skandinaviska Enskilda Banken AB

Good networking and intresting topics

Trafikverket

Above all, networking

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