Artificial Intelligence is rapidly entering the world of IT Asset Management (ITAM), promising automation, smarter insights, and greater efficiency. But is it truly a game-changer, or just another source of complexity? In this session, we explore real-world AI use cases in ITAM, such as automated asset discovery, normalization, and predictive insights. At the same time, we challenge the hype by highlighting what is often overlooked: AI is only as effective as the foundation it’s built on. Without reliable data, clear processes, and a defined strategy, AI risks becoming just another tool that adds noise instead of value. Join this keynote session by Wojciech Jackowski, Director ITAM at DSV to learn where AI delivers impact today, what pitfalls to avoid, and how to ensure it strengthens, rather than disrupts, your ITAM practice. AI in ITAM isn’t a silver bullet. Success depends on how well you prepare.

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