Francesca Vanthielen will officially open the conference, welcome attendees, and set the stage for the day ahead. She will introduce the key themes, highlight what participants can expect, and kick off a day of knowledge sharing, networking, and practical insights into the latest developments in IT & Software Asset Management.

Cloud adoption has created new opportunities for speed, scalability and innovation, but it has also made IT costs more dynamic and harder to predict. For many organisations, gaining control over cloud spend is no longer just a finance challenge, but a shared responsibility between IT, finance, procurement and the business. In this keynote, Mediahuis shares how to kickstart a FinOps practice and create better visibility, ownership and control over cloud costs. The session explores the first steps in building a FinOps approach, the challenges of creating internal alignment, and the lessons learned when turning cloud cost management into an ongoing discipline rather than a one-time exercise. Attendees will gain practical insights into how FinOps can help organisations improve transparency, optimise spending and support more informed decision-making across IT and the business.

The world of IT is moving faster than ever. How can ITAM teams stay up to date with these developments? In this session, we will explore the trends that are expected to play an important role in the coming years, and how teams can prepare for changing responsibilities and ways of working. As a result, this session offers valuable insights not only for ITAM teams, but also for teams that work closely with IT Asset Management or play a role in shaping its direction.

AI and Synthetic Decision Infrastructure are transforming ITAM from an administrative function into a strategic source of truth. But beware: without reliable asset data, they actually accelerate the wrong decisions.

SAM teams rarely struggle with insight. They struggle with getting leadership to see its value, because the language does not land outside the SAM bubble. While leadership thinks in risk, growth, capital allocation, and increasingly concepts like FinOps, SAM often speaks in entitlements, discovery, and compliance. That gap is why many SAM functions struggle to get attention, budget, or strategic alignment.

In many organisations, IT Asset Management relies heavily on a single individual. ENGIE shares why they chose a different approach, how they built ITAM as a dedicated function, and the benefits this has brought to governance, collaboration and long-term success.